01.05.2022

Gabor Schreier: Branding in the era of disruption

May 3rd, 2022, 18:00, Audimax

Gabor will take the audience on a journey starting with the basics of branding to the multiple challenges brands are facing in today’s fast changing world. He will illustrate the apparent contradictions and fundamental principles that drive identity in a multi-dimensional context. Sharing the day-to-day challenges a global brand consultancy is exposed to, Gabor will use some of Saffron’s work to show how strategy and design are an indivisible instrument to create meaningful branding solutions in a reality exposed to constant disruption.

Gabor Schreier is from Madrid, Spain and works at Saffron Brand Consultants

Gabor leads the creative teams across Saffron’s international locations with over 20 years’ experience driving bold design work across the world. Working closely alongside the founders of Saffron, Jacob Benbunan and Wally Olins, he helped build Saffron into a leading global brand consultancy today. He hails from Germany and calls Madrid home.Gabor enjoys working with a multicultural team on the challenges brands face today, creating compelling customer experiences at the interface of physical and digital. He has led Saffron’s creative work for YouTube, A1 Telekom Austria, HyperloopTT, Gulf Air, the City of Vienna and most recently Facebook Company including its rebrand to Meta, to name but a few. Fluent in German, English and Spanish, Gabor also teaches, speaks at design conferences and juries awards.