TY - CONF AB - Trust marks for online shops have been subject to intense research ever since their introduction in the USA in 1997. The vast majority of empirical research has its focus on national trust marks schemes, which come from a selected country – mainly the USA. Comparative studies about trust mark schemes from various countries and in particular cross-cultural comparative studies operating in more than one country are rare or not existent. This paper addresses this research gap by comparing the diffusion and perception of the most important trust marks in Germany and Italy. Two of the examined trust mark schemes (Trusted Shops and Ecommerce Europe) are operated in both countries. The analysis was carried out with the help of an empirical study executed in both countries. A total of 598 online shoppers (381 in Germany, 217 in Italy) were surveyed with an identical questionnaire and a website analysis of the most frequented online shops in Germany and Italy was performed. The results show significant differences regarding the diffusion and the recognition of trust marks by the study participants. Both diffusion and recognition were higher in Germany, including the schemes operated in both countries. At the same time, the study revealed great similarities regarding the (mis- )perception of the content of the analyzed trust mark schemes. In both countries, online shoppers showed an inadequate understanding of such certification, which means that trust marks currently do not fulfill their purpose, namely the generation of justified trust. The major implication for researchers and practitioners clearly lies in the development of measures to improve the correct perception of trust mark schemes. The authors’ proposal is comprised of a new mindset for the development of trust mark schemes, using an outside-in approach instead of the prevailing inside-out approach. AU - Rüdiger, Klaus AU - Cabiddu, Francesca AU - Lorenz, Sissy AU - Hartman, Holger ED - Überwimmer , Margarethe ED - Füreder, Robert ED - Kwiatek, Piotr ID - 2859 KW - B2C e-commerce KW - online shopping KW - trust mark KW - Germany KW - Italy SN - 978-3-8440-8625-6 T2 - Proceedings CCBC 2022 – Cross-Cultural Business Conference 2022 TI - Diffusion and (mis)perception of internet trust marks in Germany and Italy – a comparative empirical analysis ER - TY - JOUR AU - Mezger, Andrea AU - Cabanelas, Pablo AU - López‐Miguens, Mª. Jesús AU - Cabiddu, Francesca AU - Rüdiger, Klaus ID - 1243 IS - 8 JF - Business Strategy and the Environment SN - 0964-4733 TI - Sustainable development and consumption: The role of trust for switching towards green energy VL - 29 ER - TY - JOUR AU - Mezger, Andrea AU - Cabanelas, Pablo AU - Cabiddu, Francesca AU - Rüdiger, Klaus ID - 1244 JF - Journal of Cleaner Production SN - 09596526 TI - What does it matter for trust of green consumers? An application to German electricity market VL - 242 ER - TY - JOUR AB - A comparative study of production and consumption of organic food in Spain and Germany The production of organic food can be seen as a choice of future for the agriculture since the concern about the environment and a healthier alimentation is growing day by day. Worldwide there is a continuous expansion in production and consumption of organic food, with Spain and Germany as the main references in terms of ecological agricultural area. However, the organic food market in Spain is not as mature as the German, so the objective of this article is to contribute to the knowledge of the divergences between both countries. For that, in addition to a descriptive analysis of the production and consume of organic food, an empirical work is done to allow to, among other issues, show the significant differences between Spanish and Germans in the perception of qualities attributable to this food and the trust in the information provided by them. AU - Arévalo Tomé, Raquel AU - García Rodríguez, Maria AU - Rüdiger, Klaus ID - 2857 IS - 3 JF - Revista Española de Estudios Agrosociales y Pesqueros KW - ecological KW - agriculture KW - consumption KW - production TI - Estudio comparativo de la producción y consumo de alimentos ecológicos en España y Alemania VL - 254 ER - TY - JOUR AB - Purpose – This paper aims to explore how value co-creation processes can influence the generation of dynamic capabilities and the retention of industrial customers. The authors explore this influence with the support of social exchange theory and resource-based view. Design/methodology/approach – The methodology applied was qualitative research, based on 29 semi-structured in-depth interviews with owners, managing directors and technical managers with previous experience in co-creation processes. The research was performed in four different European countries and is focused on the mobile crane industry. Findings – The findings suggest that co-creation processes promote the generation of dynamic capabilities linked to adaptation, knowledge, innovation and relationship management. In addition, the closer contact with customers and the availability of their expertise favour the development of solutions that better meet their needs, bridging the cognitive gap which often exists between partners. Regarding customer retention, the results show that co-creation processes foster customer predisposition to buy and cross-sell. Originality/value – Although value co-creation is a topical subject, research in industrial marketing literature analysing the effects of co-creation processes has been scarce up to now. This paper aims to contribute to the debate by analysing how the co-creation of value can influence the generation of dynamic capabilities in companies and how it affects the retention of industrial customers. Based on social exchange theory and dynamic capabilities, the researchers have been able to address how value is developed and its influence in customer retention proxies AU - Preikschas, Michael W. AU - Cabanelas, Pablo AU - Rüdiger, Klaus AU - Lampón, Jesús ID - 3066 IS - 3 JF - Journal of Business & Industrial Marketing KW - Value co-creation KW - Qualitative research KW - Business strategy KW - Customer retention KW - Dynamic capabilities KW - Industrial marketing TI - Value co-creation, dynamic capabilities and customer retention in industrial markets VL - 33 ER - TY - BOOK ED - Rüdiger, Klaus ED - Peris Ortiz, Marta ED - Blanco González, Alicia ID - 1246 SN - 978-3-319-02383-0 TI - Entrepreneurship, Innovation and Economic Crisis ER -