---
_id: '483'
abstract:
- lang: eng
text: Which features of websites are important for users' perceptions regarding
aesthetics or usability? This study investigates how evaluations of aesthetic
appeal and usability depend on high vs. low spatial frequencies. High spatial
frequencies convey information on fine details, whereas low spatial frequencies
convey information about the global layout. Participants rated aesthetic appeal
and usability of 50 website screenshots from different domains. Screenshots were
presented unfiltered, low-pass filtered with blurred targets or high-pass filtered
with high-pass filtered targets. The main result is that low spatial frequencies
can be seen to have a unique contribution in perceived website aesthetics, thus
confirming a central prediction from processing fluency theory. There was no connection
between low spatial frequencies and usability evaluations, whereas strong correlations
were found between ratings of high-pass filtered websites and those of unfiltered
websites in aesthetics and usability. This study thus offers a new perspective
on the biological basis of users' website perceptions. This research links ergonomics
to neurocognitive models of visual processing. This paper investigates how high
and low spatial frequencies, which are neurologically processed in different visual
pathways, independently contribute to users' perceptions of websites. This is
very relevant for theories of website perceptions and for practitioners of web
design.
author:
- first_name: M. T.
full_name: Thielsch, M. T.
last_name: Thielsch
- first_name: Gerrit
full_name: Hirschfeld, G.
id: 234690
last_name: Hirschfeld
orcid: 0000-0003-2143-4564
citation:
alphadin: 'Thielsch, M. T. ; Hirschfeld, Gerrit: High and low spatial
frequencies in website evaluations. In: Ergonomics Bd. 53 (2010), Nr. 8,
S. 972–978'
ama: Thielsch MT, Hirschfeld G. High and low spatial frequencies in website evaluations.
Ergonomics. 2010;53(8):972-978. doi:10.1080/00140139.2010.489970
apa: Thielsch, M. T., & Hirschfeld, G. (2010). High and low spatial frequencies
in website evaluations. Ergonomics, 53(8), 972–978. https://doi.org/10.1080/00140139.2010.489970
bibtex: '@article{Thielsch_Hirschfeld_2010, title={High and low spatial frequencies
in website evaluations}, volume={53}, DOI={10.1080/00140139.2010.489970},
number={8}, journal={Ergonomics}, author={Thielsch, M. T. and Hirschfeld, Gerrit},
year={2010}, pages={972–978} }'
chicago: 'Thielsch, M. T., and Gerrit Hirschfeld. “High and Low Spatial Frequencies
in Website Evaluations.” Ergonomics 53, no. 8 (2010): 972–78. https://doi.org/10.1080/00140139.2010.489970.'
ieee: M. T. Thielsch and G. Hirschfeld, “High and low spatial frequencies in website
evaluations,” Ergonomics, vol. 53, no. 8, pp. 972–978, 2010.
mla: Thielsch, M. T., and Gerrit Hirschfeld. “High and Low Spatial Frequencies in
Website Evaluations.” Ergonomics, vol. 53, no. 8, 2010, pp. 972–78, doi:10.1080/00140139.2010.489970.
short: M.T. Thielsch, G. Hirschfeld, Ergonomics 53 (2010) 972–978.
date_created: 2019-05-28T12:24:28Z
date_updated: 2021-01-18T15:32:27Z
doi: 10.1080/00140139.2010.489970
intvolume: ' 53'
issue: '8'
keyword:
- Adult
- Aged
- Aged
- 80 and over
- Consumer Satisfaction
- Female
- Germany
- Humans
- Internet
- Male
- Middle Aged
- '{User-Computer} Interface'
- Young Adult
page: 972-978
publication: Ergonomics
publication_identifier:
issn:
- 1366-5847
status: public
title: High and low spatial frequencies in website evaluations
type: journal_article
volume: 53
year: '2010'
...