FH Bielefeld
University of
Applied Sciences

Bielefeld International Conference on Applied Business (BIcab)

1st Bielefeld International Conference on Applied Business on

„Data driven decisions in enterprises – implications for business education and cases“

on 6th of May 2022

BICAB_LOGO_NEW-02

The Business Faculty of the Bielefeld University of Applied Sciences will start organising an annual international conference in 2022. The first one will take place on 6th of May 2022 (9.30 am to 4.30 pm) and will have the following title:

„Data driven decisions in enterprises – implications for business education and cases“

In the context of Digitalization, the topic "Big Data" represents a major challenge for companies. Amplified by Covid-19, the flooding of data volumes that a company receives is increasing in a very short time. There is an enormous need for "data intelligence" in order to use this information specifically for the competitiveness of a company. Data has always had strategic value, but with the breadth of data available today and the ability to process it, it has become a new asset. The advent of "Big Data" is changing traditional management practices and inviting a company to adopt new visions that will allow it to have "strategic information processing" that can generate more value.

Data awareness is now a subject discipline that provides students with a core competency comparable to language proficiency. Since "Big Data" now exists in all aspects of life, this competency is of such importance that it would need to be taught in all courses of study, beyond those in computer science. Companies without data-based businesses are disappearing from the world market. Challenges and hurdles in intelligent data structuring and the decisions based on it will also be illuminated.

The scope of the conference is to offer a platform where international academicians as well as practitioners can discuss these issues within the framework of the following topics:

  • Examples of AI/business analytics solutions
  • Forms of intelligent data preparation that is needed by companies, challenges and hurdles
  • How universities meet these needs in their education in a curricular and didactic way

We would like to invite you to attend the conference as a speaker and are looking forward to your scientific contribution.

If you have any questions about the conference, please feel free to email us: bicab@fh-bielefeld.de